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The Power of Words

Most people will write a resume that resembles a job description. This approach fails to create a distinction between yourself and other job candidates. A resume should be a marketing piece, not a job description. The resume statements listed below are prime examples:

Teachers

Job Description:
Develop lesson plans.
Marketing Piece:
Develop innovative lesson plans to encourage critical thinking and creativity.

Sales

Job Description:
Partnered with other service providers to enhance product offerings.
Marketing Piece:
Built strategic alliances with other service providers to offer one stop turnkey solutions.

Administrative

Job Description:
Demonstrated flexibility in the performance of job duties.
Marketing Piece:
Used multi-tasking, time management and organizational skills to contribute to lean and efficient staffing.

Executive

Job Description:
Developed and implemented strategic business plans.
Marketing Piece:
Used extensive research of industry, market and economic trends to position the company for rapid growth.

The proper use of words can make or break a job search. A plain and ordinary resume suggests that the writer is plain and ordinary. A resume written like a marketing piece indicates that the job candidate is a person that goes above and beyond. At Resumes Etc, we create powerful marketing pieces that get our clients interviews. Please check out our testimonials to see the results.

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